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| Super Bowl Commercials |
In the clip a truck driver in designer clothes Coke Zero (American counterpart, Coca-Cola Light) instead of trying to Coca-Cola products in the store secretly buy a bottle of Pepsi MAX. However, it draws attention to the girl cashier, who then invites him to issue a discount card for drinks Pepsi MAX. As a result, the driver wins the lottery and has attracted attention for the entire store. The prize - a check for a lifetime free products Pepsi MAX - he gives former leader of the American show "Who Wants to Be a Millionaire" Regis Philbin (Regis Philbin).
According to portal PopSop, this week, Pepsi will release another trailer for Super Bowl. In the video, entitled "Royal Court" (King's Court) starring British pop singer Elton John and the winner of the television show X-Factor 2011 Melanie Amaro (Melanie Amaro). So far on YouTube videos can be viewed only from behind the scenes clip.
The company Pepsi is not the first time a joke in the advertising of a competitor. In the summer of 2011 released movie, in which Santa Claus, another traditional advertising mascot Coca-Cola, in a bar asks Pepsi, explaining that he was on vacation.
The Coca-Cola also launched teasers of its advertising campaign for Super Bowl. During the broadcast Super Bowl commercials will show the company with its advertising mascot - polar bears - and change its logo vTwitter. In addition, the company invited its fans to visit the www.CokePolarBowl.com and join the "bear" a party during the show Super Bowl.
NFL Super Bowl is the most popular TV event in the United States. Places in the ad aired sold in advance, and the cost of airtime during the Super Bowl show several times higher than normal rates. So, this year's second advertising time cost to companies of 167 thousand dollars. Total during the game show 70 commercials 30 seconds in length. Super Bowl broadcast channel is NBC.
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